Stories from
35,000 Feet

ST GLOBAL LTD was born in a window seat somewhere over the North Atlantic in 2016, when our founder — notebook in hand, tray table down — started writing about the gap between airline marketing and reality. The first post was read by 47 people, mostly family. The next month: 4,000.

Today we cover everything from long-haul business class deep-dives and lounge comparisons to the engineering marvels behind next-generation narrowbodies. We believe aviation deserves writing as meticulous as its engineering. Every review is paid out-of-pocket or clearly disclosed when hosted — no phantom objectivity here.

Our editorial team spans three continents and logs hundreds of thousands of miles per year, so when we write about a seat, a route, or an airport, we've almost certainly sat in it, flown it, or sprinted through it.